41st Moonlight Magic

Moonlight Magic is organized by Shelburne Falls Alliance and West County Arts & Culture along with local businesses, nonprofits, civic organizations, and dozens of community volunteers who spend months planning an evening of holiday traditions, family-friendly activities, and opportunities to support local businesses. This year's festival features an expanded Franklin County Holiday Passport connecting Shelburne Falls, Greenfield, and Northfield; new additions to the Parade of Lights; and an enhanced line-up of music and performances throughout the village, along with the return of many traditions families look forward to year after year. Free parking and shuttle service will be available throughout the evening. Bridge Street will close at 2 p.m. from Greenfield Savings Bank to the Buckland side of the Iron Bridge to create a pedestrian-friendly area for vendors and festival activities. Check for updated parking information and the final activity/performance schedule online at shelburnefalls.com/moonlightmagic and on social media (Facebook: Moonlight Magic Shelburne Falls; Instagram: @MoonlightMagicShelburneFalls), or email hello@shelburnefalls.com. Late-night holiday shopping ● Shops throughout downtown Shelburne Falls will stay open late featuring festive window displays, holiday décor, and carefully curated gifts and seasonal treasures. ● Franklin County Holiday Passport ● Now in its second year, the Holiday Passport expands to connect Shelburne Falls, Greenfield, and Northfield in a single county-wide shopping adventure that encourages visitors to explore and support local businesses throughout the region. Passports will be available at participating businesses during Moonlight Magic and the program continues through Dec. 31. ● Window decorating contest ● Local shopkeepers have transformed their storefronts into holiday-themed displays throughout the village. ● MillWorks! Open Studios, Makers & Artists Market ● The Mill at Shelburne Falls will host open artist studios, a light display, and a market featuring local artists, makers, and artisans. ● Children’s Scavenger Hunt ● Young explorers can follow clues throughout downtown, then visit the Community Tree on Bridge Street to unlock the Treasure Chest and choose a small holiday gift. ● Parade of Lights ● The village comes alive at 5 p.m. with festive floats, illuminated characters, and holiday cheer. ● Boat Parade on the Deerfield River ● Following the Parade of Lights, gather along Conway Street to watch a flotilla of illuminated boats glide through the heart of Shelburne Falls on the Deerfield River.  ● Music & performances ● Local musicians, bands, and student performers, including groups such as Welcome Yule and Mohawk Music, will fill the village all evening. Visitors may even catch a special appearance by Buddy the Elf from the North Pole. More to enjoy ● Children's crafts at Santa's Workshop, hosted by the Mountain Lodge of Masons ● Art, craft, and food vendors along Bridge Street ● Indoor craft fairs at the Fraternal Order of Eagles Club and Buckland Town Hall ● Trolley rides at the Shelburne Falls Trolley Museum ● Warming stations with complimentary hot chocolate and cider ● Caroling throughout the village ● Additional surprises and holiday-themed activities